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VHF Early advancement Regional tv stations in the United States were focused on the VHF dial (channels 213) in the early days of the industry. Nevertheless, it quickly emerged that the twelve channels offered on the VHF dial would not be adequate to fulfill the needs of the growing market.

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As a reward for business to operate UHF stations, the FCC unwinded the ownership limitation for a given entity from 5 to 7 stations, offered that no greater than 5 were on the VHF dial. With this chance to expand its roster of O&O s, NBC purchased WBUF-TV (channel 17) in Buffalo in 1955 and WKNB-TV (channel 30) in New Britain, Connecticut (near Hartford) in 1957, and changed WKNB's call letters to WNBC-TV (the present-day WNBC in New York City used the WRCA-TV callsign from 1954 to 1960).

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Nevertheless, WBUF regularly ranked behind its VHF rivals, WGR-TV (channel 2, now WGRZ) and WBEN-TV (channel 4, now WIVB-TV). Similarly, WNBC consistently ranked behind VHF competitor WNHC-TV (channel 8, now WTNH); WNBC faced an extra issue as its signal was not strong enough to cover New Sanctuary and western Connecticut (almost all of Connecticut belongs to the Hartford-New Sanctuary market).

While it discovered a buyer for WNBC (which retained its NBC affiliation), there were no takers for WBUF, and it went off the air in 1958.  This Is Noteworthy  affiliated with WGR-TV, where it remains to this day. NBC contributed WBUF's license and some of its devices to PBS WNED-TV, which took over the channel 17 frequency in 1959 (due to a variety of deals, the WBUF-TV license is now held by WNLO and the channel 17 frequency was later on held by WBXZ-LD; WNED still holds the virtual channel 17 in the Buffalo market, however has actually not advertised it considering that the early 2000s).

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However, CBS' ratings were remarkably low in those markets. In 1959, CBS decided to move its Hartford and Milwaukee associations to VHF stations WTIC-TV and WITI-TV (channel 6) respectively, and sold what ended up being WHCT (now Univision affiliate WUVN) and WXIX (now CW affiliate WVTV) paradoxically, CBS was sent out back to the UHF dial in Milwaukee following an affiliation switch in December 1994, which saw WITI becoming a Fox station, while its previous CBS association relocated to WDJT-TV (channel 58).